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Today, the applications and potential of lettering and type are broader than ever before, as designers create handmade letterforms, experimental alphabets, and sixteenthcentury typeface revivals with equal confidence. While typography uses standardized letterforms, the older arts of lettering and handwriting consist of unique forms made with a variety of tools. This book goes beyond the basics of typographic arrangement (line length, line spacing, column structure, page layout, etc.) to focus on the form and construction of letters themselves. Mastering the art of arranging letters in space and time is essential knowledge for anyone who crafts communications for page or screen. As design becomes a more widespread and open-source practice, typography has emerged as a powerful creative tool for writers, artists, makers, illustrators, and activists as well as for graphic designers. For all the talk of the death of print and the dominance of the image, written words remain the engine of information exchange. Lippert, publisherġ00 100 Letterform Analysis 100 101 Lowercaseġ16 Numerals 116 118 Type Families 118 120 120 Spacing and Kerning 122 122 Setting Text 124 124 Interview: Christian Schwartz 126 126 Glossary 128 128 Bibliography 129 129 IndexįOREWoRD ellen lupton Letters are the throbbing heart of visual communication. Collins Designer: Post Typography Additional Designers: Sara Frantzman and Eric Karnes Primary Typefaces: Dolly and Auto, both designed by Underware Special thanks to: Nettie Aljian, Bree Anne Apperley, Sara Bader, Nicola Bednarek, Janet Behning, Becca Casbon, Carina Cha, Penny (Yuen Pik) Chu, Carolyn Deuschle, Russell Fernandez, Pete Fitzpatrick, Wendy Fuller, Jan Haux, Aileen Kwun, Nancy Eklund Later, Linda Lee, Laurie Manfra, John Myers, Katharine Myers, Lauren Nelson Packard, Dan Simon, Andrew Stepanian, Jennifer Thompson, Paul Wagner, Joseph Weston, and Deb Wood of Princeton Architectural Press -Kevin C. Project Editor: Clare Jacobson Copy Editor: Zipporah W. Library of Congress Cataloging-in-Publication Data Willen, Bruce, 1981Lettering & type : creating letters and designing typefaces / Bruce Willen and Nolen Strals with a foreword by Ellen Lupton. Errors or omissions will be corrected in subsequent editions. Every reasonable attempt has been made to identify owners of copyright. Visit our website at © 2009 Princeton Architectural Press All rights reserved Printed and bound in China 12 11 10 09 4 3 2 1 First edition No part of this book may be used or reproduced in any manner without written permission from the publisher, except in the context of reviews.
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Lettering & TYPE creating letters and designing typefacesīruce willen nolen strals With A Foreword By Ellen Lupton The works of commercial sign painters often showcase inventive and accomplished examples of custom lettering in use.